Bloom Footwear Sets Records for Cleaning Air and Water

Meridian, Mississippi-based Algix works with government organizations and private companies to clean air and water using algae harvested from lakes and water treatment systems. The green-technology company recently announced that, via their BLOOM™ brand, they notched a record in 2020 for transforming air and water pollution into sustainable ingredients for consumer products.

The BLOOM Certified Eco Facts communicate the benefits of using BLOOM’s algal-based materials in terms of climate change, water and energy usage, human health, and ecosystem impacts. In 2020, 303,941,629 liters of water were cleaned and returned to the environment, 190,454,484 cubic meters of air cleaned of CO₂ from the atmosphere and 138,877 kilograms of CO₂ sequestered.

More than 100 shoe brands now use BLOOM algal-based materials to meet their sustainability goals for footwear and other wearables. Levi’s collaboration with BLOOM, for example, gives them the opportunity to address two company priorities: keeping water clean and reducing their consumption of oil-based materials.

“Our customers appreciate our fully transparent methodology and life cycle assessment to help brands and consumers understand the impact of using algae from cleaning water,” said Algix Co-Founder, Ryan Hunt. “They view BLOOM as a partner in helping them to meet their performance requirements and sustainability impact.”

“Our BLOOM partnership is another step forward in our commitment to finding new ways to reduce our footprint,” said Katie Pruitt, Senior Manager of Product Development at Sanuk. “By using BLOOM in our upcoming Sanuk X Grateful Dead collection, it has allowed us to help restore freshwater ecosystems by cleaning 940,000 liters of water.”