FUL Foods, an Amsterdam-based, food-tech startup creating a new category of environmentally efficient, functional nutrition, announces the launch of its first product to the U.S. market, FULwater, a naturally vibrant blue functional water. Led by a team of female entrepreneurs and passionate climate advocates, FUL Foods has developed a process that recycles CO₂, while also transforming spirulina into a convenient, delicious ingredient for consumer foods and beverages.
FUL Foods was co-founded by Julia Streuli, a tech veteran with roots in Silicon Valley and nonprofits; Cristina Prat Taranilla, an engineer in the energy industry, specializing in decarbonization projects; and Sara Guaglio, an executive in the manufacturing industry with a background in law and finance. Collectively, they combined their passion for sustainability and innovation to make future-proof nutrition more widely accessible to consumers through food and beverage products that promote both planet and body renewal.
“Our first product, FULwater, highlights the benefits of our proprietary ingredient — FULBlue, which our scientists have transformed into this powerhouse beverage, a first of its kind spirulina product with no bitter aftertaste,” said Ms. Streuli, FUL Foods CEO.
“…a first of its kind spirulina product with no bitter aftertaste.”
FULwater contains functional benefits like phycocyanin, known for its antioxidant, anti-inflammatory, circulatory-boosting, immune-supportive and detoxification properties, which positions itself to tap into the rapidly growing functional water category.
“Our production process was designed to consume CO₂ and convert it into a rich source of nutrition. For every two tons of CO₂ we use, our team produces one ton of nutrition,” said Ms. Taranilla, FUL Foods CTO.
“This ingredient is produced using fewer natural resources than almost any other source of nutrition on this planet, even plant-based staples like pea or soy, which require arable land, a limited, diminishing resource. We can grow on top of buildings or even in the desert,” said Ms. Guaglio, FUL Foods COO.
FUL Foods’ spirulina nutrition grows without use of fertilizers or pesticides. Through a closed-loop growing system, FUL Foods’ nutrition also uses limited fresh water, recycling 85% of the water that is then reused with the next cultivation.
Low calorie, vegan and non-GMO, FULwater’s daily Detox beverages ($23.00/6 pack) are one of the first shelf stable spirulina products to show up in retail and are made without artificial sweeteners. They are available now to order online with nationwide shipping in the U.S. and at select retailers in Los Angeles, including Erewhon. As the brand expands, they are also exploring retail and food service partners to integrate the ingredient into a variety of products, including smoothies, juices, and snacks.
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