Haeckels’ Sustainable Seaweed Beauty Products

Seagriculture EU 2024

In this Bloomberg Quicktake, the UK-based skin and fragrance brand, Haeckels, is harvesting seaweed off the coast of Margate, turning what was once considered a waste product into the base ingredients for its sustainable seaweed beauty products. Haeckels currently exists as 100 natural ingredients that create beauty products, skin care products, and a whole range of home products as well.

The seaweed that washes up onto the shore will start to smell and decay, but by harvesting it and putting it into luxury products, the Haeckles are able to create a dialogue with the local community about how it’s not just a waste product. It can be, they say, a beneficial one for the body.

Haeckles claims that with everything they do they try to have a positive impact on the environment and the ocean, so they use the seaweed that’s available in their back yard. These include bladderwrack, for its nourishing antiseptic qualities; kelp for its calming, cooling, and soothing capabilities; and serrated wrack seaweed, which contains a natural alginate, to hydrate and soften the skin. When it’s used in the seaweed wraps in Haeckels’ treatment rooms, it can also help with joint pain.

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Seagriculture USA 2024
AlgaeMetrics
Contact Phil Ganz

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