In this recent Ellen MacArthur Foundation interview video, CEO Julia Marsh explains how her California-based company Sway is pioneering a new industry by making replacements for thin-film packaging — from seaweed.
“By designing a material that can plug into the existing infrastructure,” she says, “our company is encouraging plastic manufacturers to switch over to planet-friendly materials.”
At every step of the supply chain the company tries to implement practices of regeneration, which starts with working with ocean farms where the seaweed is actively replenishing eco systems by providing habitat for biodiverse life as well as new jobs for overfished coastal communities. “It also sequesters an absurd amount of carbon and reverses the effect of ocean acidification,” she points out.
Over the next year Sway is planning to have major distribution of Sway materials into retail stores and with some fashion brands. Keep an eye out.
Algae Researcher Creates Biophotovoltaic Paper
See How Sway Makes Plastic from Seaweed
How Snow Algae Affects Mountain Snowpacks
Understanding Blue-Green Algae
Atlantic Sea Farms’ Briana Warner
Europe’s Nenu2PHAr Project Tackles Ocean Plastic
All rights reserved. Permission required to reprint articles in their entirety. Must include copyright statement and live hyperlinks. Contact firstname.lastname@example.org. Algae Planet accepts unsolicited manuscripts for consideration, and takes no responsibility for the validity of claims made in submitted editorial.