In this recent Ellen MacArthur Foundation interview video, CEO Julia Marsh explains how her California-based company Sway is pioneering a new industry by making replacements for thin-film packaging — from seaweed.
“By designing a material that can plug into the existing infrastructure,” she says, “our company is encouraging plastic manufacturers to switch over to planet-friendly materials.”
At every step of the supply chain the company tries to implement practices of regeneration, which starts with working with ocean farms where the seaweed is actively replenishing eco systems by providing habitat for biodiverse life as well as new jobs for overfished coastal communities. “It also sequesters an absurd amount of carbon and reverses the effect of ocean acidification,” she points out.
Over the next year Sway is planning to have major distribution of Sway materials into retail stores and with some fashion brands. Keep an eye out.
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