Tofurky, the leading independent producer of plant-based meats in the U.S., and future food startup, Triton Algae Innovations have announced a partnership to bring new algae-based meat innovations to market. These products, specifics of which remain undisclosed, are targeted for retail store rollout in Q1 of 2022.
The partnership was birthed from the shared belief between both brands, that the key to irresistibly good, truly sustainable plant-based foods can be fostered by new kinds of protein like non-GMO microalgae. Triton’s “essential red” algae is rich in protein, along with Vitamin A and iron, and will be a key component in future new product formulas.
“We are very excited to partner with Triton and explore what can be made possible with algae” said Jaime Athos, president and CEO of Tofurky. “This is a unique and timely opportunity for us to combine our knowledge and understanding of the plant-based market with the nutrition and one-of-a-kind natural supply-chain technology created by Triton’s algae. While we can’t share what it is just yet, the result will entail products that resonate with our core audience and be attractive to the rapidly growing segment of new flexitarians increasingly drawn to plant-based foods.”
Non-GMO whole red algae for plant “meats”
Triton has developed a process that carefully selects and cultivates strains of non-GMO whole red algae, to grow varieties with just the right protein and Omega-3 amino acids for plant-based meats. The line delivers a lean, versatile protein-packed bite with a firm texture, and fresh flavor.
“Triton’s focus to date has been primarily on introducing brand new and better-for-you food ingredients to manufacturers,” said Xun Wang, CEO of Triton Algae Innovations. “This collaboration with Tofurky is an ideal platform for introducing these algae elements in a finished product directly to the consumer market. We’re honored to work with such a prestigious and well-known established player in the vegan food space. This is a win all around for both of our companies and particularly for the consumer.”
The new line will be jointly marketed under the Tofurky and Triton brands.
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